Sweat Instead of Perfume: What is pheromone-maxing and how do men strive to become more attractive to women?

Skipping a shower before a date and hoping that your natural body odour will attract women is exactly the kind of unusual dating strategy men are discussing on social media.

Its proponents believe that a man’s natural body odour can attract women if it isn’t masked by soap and perfume. Therefore, before dates, some men deliberately forgo showering, deodorant, and washing their clothes.

A new secret to seduction?

Followers of this trend are convinced that just as animals have pheromones that influence the behaviour of their fellow animals, humans are also capable of radiating aromas that attract potential partners.

And the longer a person’s natural body odour persists, the more such substances accumulate on their skin and clothing, potentially making them more attractive.

Ditch the aftershave

Followers of this trend forgo showers, deodorant, and perfume, wear clothes longer than usual, and don’t wash them before a date. They correctly believe the scent of male sweat and body fluids can act as a natural aphrodisiac on women.

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