Writing can be a rags-to-riches pursuit
Few writers are under any illusions as to their chances of their book becoming a blockbuster. Amazon pays from 10 cents to $3 per book sale. Amazon doesn’t promote books; you do.
Going The Write Way Up
Everyone has a book inside them and sadly this is where it usually stays. But as Richard Bach says, ‘a professional writer is an amateur who didn’t quit.’
Meet the Pied Pipers of Marketing
We are all familiar with Wrigley’s Chewing Gum but the story behind the Wrigley legend is well worth chewing over. I don’t have to hand the original so I fall back on memory.
Did I Really Write That?
When during a televised skirmish President Reagan’s recently published memoirs came up, former president wryly remarked: ‘I hear it’s a terrific book. One of these days I am going to read it myself.’
LEND ME YOUR EARS
If you are in business there are going to be occasions when you have to address an audience. When you are watching someone else speaking at an event it comes across as easy. In truth standing up in front of an audience and setting one’s stall out can be the most unnerving experience.
IF YOU HAVE A STORY TO TELL
MICHAEL WALSH successful author of over 70 books including novels at affordable staged payments can help you. Michael can work on stories partly or already completed and on your computer.
You need more than a good climate to run a profitable restaurant
Despite it being the peak of the high season restaurants on the Costas find it difficult to make enough business to cover their overheads. Most are philosophical about the slump in business and a ‘stuff happens’ mentality is pervasive. I wonder if part of the problem is an unwillingness to adapt to societal changes.
COPYWRITING, TRANSLATIONS AND GHOST-WRITING
Professional writing services are not something many business owners use despite their importance to their shops, hotels, restaurants, their business. Fact: A single spelling mistake on a website’s home page will reduce sales by 50 per cent as it suggests professional sloppiness and possible fraud.
WHAT RECESSION
When businesses fail it is easy to blame the recession or Covid-19. In all but a few cases that argument doesn’t stack up. Failure is more often due to complacency and miserable management. Obliged by business appointments to occasionally visit a splendidly situated restaurant I disliked doing so as the service was excruciatingly bad. Is the owner under the illusion that a little Spanish sunshine is enough to compensate for bone idle offhand staff? Rival restaurants lacking such beautiful surroundings thrive. It is service, not the location that puts bums on seats.
BRANDED FOR ALL TIME
Corporate identities are part of the advertising landscape. When out and about and long before we can make out the detail a company brand is identifiable. Many logos come to mind such as those of Shell, Cadbury, Virgin, carmakers and television giants BBC and ITV. Corporate bodies pay telephone numbers when acquiring or changing their logos. No upstart rival, even if their product was superior, could hope to compete against established brand names.
Michael Walsh Stories and Books 
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