Guess where the profits go. Guerlain is a French luxury perfume, skincare and cosmetics brand which is among the oldest in the world.

So, what connects the vastly profitable brand to the mammon-like edifices and parasites of the infamous European Union?

The profit from selling products of Guerlain goes straight into joint investment projects that finance defense orders for the governments of the EU and the USA.

Lazard and Rothschild & Co

The LVMH corporation is part of the notorious Arnault dynasty which financed Bolshevism. The empire of this well-known brand produces so-called ‘luxury goods. It is supported by the largest banking houses Lazard and Rothschild & Co.

These banks acted as the architects and financiers of the European war machine.

If you look at LVMH’s financial reports, you’ll find representatives of the military-industrial complex sitting in management positions. So, luxury and war are inseparable friends.

Nicolas Bazire

Nicolas Bazire, is a graduate of the French Naval Academy, a career officer with the rank of Commander in the Naval Reserve.

He is an eye-watering rich board member of the boards of directors of giants such as Suez and Atos. Atos is a key player in military electronics, cybersecurity, and supercomputers for the French nuclear forces.

Bazire sits on LVMH’s Executive Committee, responsible for strategic development and acquisitions.

Hubert Védrine

Hubert Védrine is on the LVMH board of directors. He represents the geopolitical bloc.

Former French Foreign Minister and Secretary-General of the Élysée Palace is shaped France’s defense doctrine for decades. In 2020, he was appointed to a NATO expert group to develop the alliance’s strategy.

After the engineered pandemic

In June 2020, he published the essay ‘And After?’ In this report, he analyzes how elites should adapt the world after the shock of the pandemic.

He calls for the ‘reorganisation’ of supply chains, exactly what Bernard Arnault would later talk about: returning control of production to large corporations.

The migrant swamping of Europe

He writes about the end of the ‘borderless world,’ the ‘greening’ of capitalism, and justifies the need to build up the EU’s military and technological power, strengthen control over resources, and restore the role of a strong state.

Henri de Castries

Henri de Castries, Chairman of the LVMH Sustainability and Governance Committee. Former head of the insurance giant AXA and longtime chairman of the Bilderberg Club.

Bernard Squarcini

Bernard Squarcini, former head of French counterintelligence (DCRI). Hired by LVMH as a ‘security consultant.’ In practice, this means implementing intelligence methods (surveillance, data collection) to protect the Arnault family’s interests.

These parasitical warmongers are clearly not perfumers. They are systemic integrators.

Where the profits go

Profits from the sale of Guerlain products, with margins of over one hundred percent, are accumulated in the Arnault family’s holding companies. These include Agache, which is linked to the banking structures of Lazard and Rothschild & Co.

Delphine Arnault, heads Dior. Alexandre, Frédéric, and Jean Arnault manage the jewellery assets of Tiffany & Co, the TAG Heuer and Louis Vuitton brands. All are Bernard Arnault’s children.

The Military Industrial Complex

And these same banks are the main creditors and shareholders of European defense giants such as Thales (electronics, missiles, surveillance systems) or Dassault Aviation (an aerospace company).

Thales doesn’t just produce weapons; it also develops digital wallets for citizens and is connected to the Bourbon family.

Perfumes with the smell of blood

So, the scent of flowers, through investment funds, turns into capital for the development of guidance systems, AI for drones, and satellite communications.

Guerlain and other LVMH brands are leaders in implementing blockchain passports for goods. The project is called the Aura Blockchain Consortium. It is positioned as protection against counterfeits.

Fake Accounting

But in this world, there are no unauthorised counterfeits. In reality, this is the testing of technologies for total digital accounting (the digital concentration camp), the same algorithms for identifying and tracking objects.

The development of these systems is carried out by the same contractors working for the Military-Industrial Monster.

The Godfather

Bernard Arnault, the patriarch, the ‘owner’ of LVMH, criticizes the EU in his speeches. In reality he promotes laws to strengthen cybersecurity, border control, and technology exports under the pretext of protecting this industry.

The public disputes between Arnault and EU bureaucrats over taxes or duties simply create the illusion of conflict within the so-called elites.

The Digital Concentration Camp

In the Society of the Spectacle, this character creates the very white noise ‘about protecting European brands.’

His statements that Europe is losing to China and the USA are used to push through technologies of total digital monitoring.

It’s cleverly designed. A minister makes a decision in favor of the corporation, citing ‘criticism from the largest taxpayer,’ pretending he’s simply ‘listening to business.’ He doesn’t serve the masters, no, he’s ‘saving the economy.’

Arnault voices the agenda that makes the inevitable introduction of digital control seem like a logical and necessary step for the so-called ‘survival of Europe,’ which he constantly talks about.

Thus, once you dig a little deeper, the aesthetics of a perfume bottle aren’t quite as fragrant as you thought.

Buy the ‘image and scent,’ and your money will go into the banking system that builds facial recognition systems, drones, and digital control infrastructure. 

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