A favourite cartoon depicts a sales rep trying to grab the attention of a medieval king directing a battle in which arrows are being exchanged. The salesman has on offer a Gatling machine gun and boxes of ammunition. A short burst would be a game-changer. Alas, the king is too busy to see him.
Today, nearly everyone is familiar with emails, so here are a few tips to make yours work for your business. Make sure your advertisements, signage and promotional literature include your email and web details.
Top business assessment and recruitment executive for the Guild of Master Craftsmen and Federation of Master Builders, Michael Walsh identified, assessed and recruited the best small traders and self-employed entrepreneurs in the United Kingdom.
Michael Walsh Stories and Books 
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