A favourite cartoon depicts a sales rep trying to grab the attention of a medieval king directing a battle in which arrows are being exchanged. The salesman has on offer a Gatling machine gun and boxes of ammunition. A short burst would be a game-changer. Alas, the king is too busy to see him.
When we advertise in the media, we cross our fingers. If we are honest with ourselves, we know in advance that there is no guarantee that more customers or higher profits will result from transferring our money to the newspaper owner’s bank account.
I estimate that 70 per cent of websites lose credibility and business because of poorly written content. Depressingly few business owners do anything about it; many cannot see it.
A recommendation is the best salesman any business can have. There are times when excellent service should be openly appreciated and talked about. The best business boosters of all are word of mouth, online forums or a suggestion box. By the same token, I criticise any business that […]
THE BUSINESS BOOSTER: Being unable to see their business through customers’ eyes loses more business than the recession. So says Michael Walsh who for twenty years was a business vetting manager for the Guild of Master Craftsmen. The biggest hemorrhage of assets is the loss of goodwill caused […]
Make Money Fast: You can get by without professional training, basic computer skills and a driving license. However, the essentials of life include the ability to use simple mathematics, hold a conversation, and read and write without which you are illiterate, impoverished and unemployable. Do you qualify? The […]
Notorious for shadow banning and deleting accounts of users who even mildly criticize Israel or show support for Palestine ‘the parent company of Facebook and Instagram continues to struggle in vain with its algorithms enabling child molesters on its platforms,’ the Wall Street Journal reported on Friday. Earlier […]
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