MICHAEL WALSH REPORTS Multiple recent reports indicate that Facebook’s user activity in Europe is in rapid decline.

Losses, including response to business advertising, are concentrated in key EU markets. They are driven by both regulatory pressure and shifting user behavior. These losses are accelerating.

The trend is especially visible when compared to Instagram, which is growing significantly faster across the region.

What the data shows

Declining usage in Europe

•       Facebook is massively losing users in several EU countries. This includes Germany, the Netherlands, Spain, Italy, and Greece.

This information is according to Meta’s EU Digital Services Act (DSA) transparency filings.

•       Earlier data also showed a massive drop. This was a decline of 3 million daily active users in Europe.

It occurred during a quarter marked by GDPR-related changes. There was also fallout from the Cambridge Analytica scandal.

Instagram is rising while Facebook stagnates

•       Instagram is growing 10× faster than Facebook in the EU. This trend highlights a major shift in user preference within Meta’s own ecosystem.

UK sentiment reflects broader European trends

•       Surveys in the UK reveal declining interest in Facebook. There is mixed sentiment toward the platform. Concerns about privacy, intrusive advertising, and an aging user base contribute to this sentiment.

Broader global decline reinforces the trend

Global analyses note that Facebook’s popularity has been falling for years. This trend is accelerated by privacy concerns. Younger users are migrating to platforms like Instagram and TikTok.

Why this is happening

Regulatory pressure (GDPR, DSA transparency requirements)

Privacy and trust issues

Users are fed up with ridiculous shadow banning and blocks

Competition from Instagram, TikTok, and other platforms

Aging user demographics

Content dissatisfaction and negative algorithm fatigue

Bottom line

Facebook’s user activity is indeed declining in Europe. This decline is seen both in absolute user numbers in some markets and in relative engagement compared to faster-growing platforms. The shift appears structural rather than temporary.

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