MICHAEL WALSH AUTHOR Lulu is a major global self‑publishing platform.

A rival to Amazon, Lulu lets anyone create, print, and sell books or eBooks without upfront costs.

The much-loved book-selling platform is preferred by independent authors, educators, artists, and small businesses.

Why? Because it offers top-quality fast delivery, print‑on‑demand, better than Amazon’s worldwide distribution, and flexible formats.

Follow the Professionals

Lulu and Amazon KDP are both major self‑publishing platforms, but Lulu is the preferred choice of authors and bookstores. they excel in different areas:

The bigger KDP dominates eBook sales and Amazon marketing visibility.

On the other hand, Lulu is also American-based and international in distribution. It offers superior print options, more formats, and wider non‑Amazon distribution.

The best choice depends on whether you prefer maximum format flexibility and control; choose Lulu.

Lulu

Distributes through Amazon, Ingram, and global retailers. The online publisher allows you to you sell directly from your own website via Lulu Direct (Shopify/WooCommerce).

Lulu is far better for authors who want to reach worldwide bookstores, libraries, and international markets.

Amazon KDP

•       Print: Amazon takes a large cut; profit margins for authors is very thin.

Lulu

•       Royalties are better for authors and vary by distribution channel.

•       Authors make the highest profits when selling directly through Lulu Direct.

•       Authors have more control over pricing.

Why People Use Lulu

•       No upfront printing costs

•       High‑quality printing (often praised by indie authors)

•       Control over pricing and profits

•       Ability to sell directly to readers (higher margins)

Conclusion

Choose Lulu if: You want premium print quality, lower prices, and faster delivery. It also offers a better finish that both senders and receivers love. Lulu is known for great customer response and service.

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